Thursday, June 3, 2010

FOUR Service Focus Strategies

1) Fully Focused: provide a limited range of services to a narrow and specific market segment.

2) Market Focused: concentrates on a narrow market segment, but has a wide range of services.

3) Service Focused: concentrates narrow range of services to fairly broad market.

4) Unfocused: broad markets with wide range of services. Many service providers fall into this category.

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