Wednesday, June 2, 2010

FOUR alternatives to branding a service product

Branded house is used to describe a company which applies its brand name to multiple offerings in often unrelated fields.

Sub-brand is one where the master brand is the main reference point, but the product itself has a distinctive name too.

Endorsed brands where the product brand is the main focus, but the corporate name is still featured.

House of Brands - a lot of brands which are actively promoted under their own brand name, belong to a single brand which we may not hear.

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